there are a lot of organizations out there focusing accessibility. The goal is to make life easier for those who are limited in any shape or form, let it be disability, ageing or disease. When it comes to information technology, web development is already relatively well covered.
as much as organizations and charities try to advocate their cause, they often lack professionally done and well-thought design solutions and communication strategies. Due to the misconception that design cannot be “seen” by their audience, most don’t consider it as important. However, conveying the message in the right way is crucial. People who have low vision or learning difficulties need a clear and easy visual language making sure that the content is understood. This requires conceptional thinking and some out of the box design skills for the web and far beyond. If you’d like to know more, check out my presentation slides on accessible and inclusive design, along with a series of articles on this topic.
the few design/advertising agencies dealing with accessibility try their best to cater, but the lack of proper content creation and often restrictive guidelines make such jobs rather a burden than a pleasure. As a result, the end product is often a rotten compromise, which is anything but benefiting the actual target audience. Not to mention that most designers ignore this matter altogether.
how can this gap be filled? This is where I comes in. Being visually impaired and a designer, I can provide insights and perspective first hand. I can help organizations and charities to (re)brand their identity so that the audience can connect with them. I can also help agencies with accessible solutions for their projects and show them ways how to satisfy the clients’ needs without cutting on design quality. Feel free to contact me.
is a brand just a fancy term for a logo? That’s what many would think but is this true? Of course not, otherwise I wouldn’t be writing this post. I will spare you the dictionary definition of a logo, but in a nutshell, it’s a visual representation of a company name, it may or may not include a graphic attached to it.
a brand however, is a representation of a company as a whole. What does that mean? You can compare a company to a human. Everyone has a name, but that’s not the only thing that represents them. Every human has values, goals and other personality traits that make up a unique character. This is where a brand kicks in. It does more than just visualize someone’s name, it makes sure that things like appearance and behavior match the personality and values.
applying this to a company, a brand would be the concept as a whole, the logo being one part of it. Take Apple as an example. Their branding strategy involves so much more than a bitten apple logo, it goes all the way from their internal name badges, over advertising to packeging and so much more I won’t list here.
in order to accomplish this, the work process of a designer is a bit more complex. Just like with a person, it takes time to get to know them, just like it takes time to grasp the identity of a company. It is then up to the designer to create a concept and find creative ways to get the right message across. I have prepared another example to illustrate this. On the image below you can see a concept behind a brand I once created. The client was a startup company selling medical devices:
You can check out the full project here.
it has been around 15 years for us, me and Adobe that is. The relationship was rocky sometimes, it was the only option around and it got the job done most of the times (unless it decided to crash on me). Things got really sour after Adobe introduced their nasty cloud subscription model. There are many out there, who just happen to be ok with that model , but not having a choice between a stand-alone licence and a subscription is restrictive and limiting in my book. That said, it’s only a matter of time till my stand-alone software will stop running on newer operating systems and I’d be forced to subscribe, knowing that what I pay for can’t even be really “mine”. Well, no thank you and fsck you!
being a bit of a linux geek, like me, they are nowhere near to be considered alternatives for professionals.
then I stumbled upon Affinity. They specifically target professionals and their software runs on Macs only. Currently, the product line consists of Affinity Designer, which resembles Illustrator and Affinity Photo, which… you guessed it, resembles Photoshop. An equivalent for InDesign called Affinity Publisher is to be released soon, so we got some really exciting times ahead of us. Now mind you, it’s not at that level I need it to be just yet, but the development is moving forward rapidly. I was very impressed what they’ve come up with so far, so lets hope they will keep up the good work. It’s about time for new and innovative apps that can finally kick Adobe’s ass real hard. When that happens, you bet I’ll have a shot or two.
many companies and individuals quite often fail to understand the impact and importance of a good designed brand, which puts the design task at the bottom of the things to invest into. To make matters worse, so called “speculative work” or “crowdsourcing” adds up to the mess, where proclaimed “designers” (mostly from 3rd world countries) create logos for free, in hope to be the chosen from a vast number of competitors by a client and get paid a few bucks for the effort. As a result, the client might be happy to just have spent $5 on their logo, they are not aware how much they harmed all the designers who lost the pitch, but also keep on reading… »
for me as a communication designer, web design is one of many areas I deal with on a regular basis. Even though I have a bit of a geeky side in me, I would not consider myself as an extraordinary web coder/developer. I am capable to get things done in order keep my own site up and running and I also know what a coder is/should be capable of. That said, I’d like to focus on usability and design and let someone else do the coding work. Many designers use their favorite Adobe application such as Photoshop to create their web site mockups. keep on reading… »